CASH DASH

Photographer Nina-Maria Glahé

Designer: WEER 

Styling: Karin Lorez | Zurich

Established in 2014 by Karin Lorez in Zurich, Switzerland. Karin Lorez infuses WEER with positive values and a clean silhouette, moving away from clothing as mere status symbol. Echoing a very Swiss approach to luxury — which is felt by the wearer but not displayed intentionally — WEER emphasizes well-being and openness, allowing clients to style pieces the way they want. Focusing on ease, clean lines and exceptional fabrics, WEER combines the timeless charm of vintage workwear re-imaging the urban uniform. Meant to be worn together and combined with flair, WEER‘s clothes are an ideal starting point, underlining fashion as a direct and intimate form of self-expression. Fusing the futuristic with the organic has been on the designer’s mind since her debut collection, and the dialogued between handmade and man-made is ongoing in every season. WEER’s collections also explore swiss tradition, sub-cultures and arts. Combining femininity and utility-inspired garments the WEER Woman has a poetic mind, which allows her to enjoy the appeal of contradictions.